Romero Britto luggage at Macy's
Romero Britto has a brand new bag.
The South Florida-based artist has emblazoned luggage from Weston's Heys USA travel good company forMacy's stores nationwide.
The Neo-pop artist will launch the line of 4-piece lightweight luggage sets (which Britto termed "art on wheels") Saturday, June 9 at Macy's Aventura Home Store (2nd floor) at an event starting at 2:30 p.m.
"If you are not in people's live you will be forgotten," said Britto from his studio in Miami's Wynwood Arts District. "Especially the arts, which [don't] get that much coverage."
The Britto Collection is part of Macy's “O Mercado, the Market at Macy’s” campaign with Brazil-themed limited-edition items in a store-within-a-store."Everything
basically starts from a painting," Britto said. "I started about two
years ago [on the Macy's project]. The whole process takes a long time."
Britto
was born in Recife, Brazil - one of nine children born to a single
mother - and after moving to Miami, rose to international fame through
partnering his colorful sculptures and painting with corporate clients
from Absolute Vodka and Disney to Pepsi and BMW.
"It used to be
that you did this one-of-a-kind of things for royalty and aristocrats,"
he continued. "But then along came the Industrial Revolution. Now we
have the Communication
Revolution where everyone can talk to one another so fast. So why not
the Arts? Some people are stuck in the past with art just on the wall. A
lot of the galleries, they are very snobbish and that is why a lot of
them are closing."
In Brazil he is ubiquitous with his larger-than-life kaleidoscope-colored art in airports
and on streets. "Everyone recognize me in Brazil now," said Britto. "At
this year's Carnival they did a homage to my art. There were 5,000
people parading around in costumes that looked like my art. 90,000
people were there. This was televised in 14 countries."
Next up?
Britto is mum except to say something huge will happen around 2014, "It
will be seen by over three billion people. It's the biggest thing I've
ever done."
In the meantime, for more information on the Macy's Aventura event, call 305-682-3300.
For more information on Britto, go to Britto.com.From SunSentinnel.com
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